Category

UX

Pizza for dessert: why products fail

It turns out there is a name for that thing when you walk into a room then can’t remember what you went in for. Somewhat disappointingly it’s called the Doorway Effect. Apparently the very act of crossing a boundary between rooms affects our memory function enough to lose the thread of our intended actions. That being the case, what name might apply to a scenario where a product team forgets what...

More features, lesser product.

Before I start let’s be clear: product development is not an easy pursuit. If it was then, as they say, everyone would be doing it. Although at times it can feel like everyone is doing it. The number of apps and online services jostling for our attention is overwhelming. When faced with precisely 100 results (at time of writing) for “to-do app” in the App Store, where do you start? And as an app...

One size fits none

Who doesn’t love easy answers? Don’t we all feel good whenever the way forward comes quickly to hand? With less effort, pain and outlay involved, the lure of easy answers is such that we tend to place undue emphasis on initial conclusions. This cognitive heuristic is called ‘anchoring’ or focalism, where we rely too heavily on the first piece of data we’re exposed to. Where the information is in...

Every app is competing with Facebook

Very few app producers or start–ups may recognise the fact, but far from offering a unique experience to users, their apps are vying for attention with the giants of digital – Facebook, Instagram, even Candy Crush. Any app that manages to make its way on to a user’s device automatically becomes a direct competitor to dozens of other apps, all within a thumb’s reach and all with the...

A little UX knowledge is a dangerous thing

Picture the scene: a meeting room. A board meeting perhaps, or a presentation. Certainly something to do with commercials. Before too long the acronyms begin to fly thick and fast. Those coming out with the acronyms seem confident enough saying them, so everyone else nods along sagely, never daring to stop the flow to ask what anything means. For most of the time, you keep up. “’CRM’… yep, got...

About

In My Experience is the personal blog of Rick Monro, a designer & researcher in Belfast, N. Ireland

@monro on Twitter