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adoption

Your product’s biggest competitor may not be what you think

Yoghurt maker in a gift box

Several years ago, I was given a yoghurt maker as a Christmas gift. A (nameless) relative had been quite astute, having heard me remark on at least a couple of occasions “yeah, we take yoghurt on our breakfast now…”  Maybe they had heard it too much. Having identified what appeared to be a need, they presented us with a shiny, new yoghurt maker.  Sadly the gift went unused. The...

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In My Experience is the personal blog of Rick Monro, a designer & researcher in Belfast, N. Ireland

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