Lecture: Ulster University

Back to in-real-life speaking this week, addressing students from the MA in User Experience and Service Design at Ulster University.

Two hours back on my feet, after many months of sitting and talking to gallery view on Zoom, was a real thrill. The topic was behaviour change, examining factors in the adoption of new products and innovations. My thanks to Course Director, Dr Brian Dixon for the invitation.

And how great to see a course of this nature being offered in Belfast. Only in its first year, applications are open for 2022 entry.

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