All posts in category Psychology

Best behaviour

September 29, 2014

Stating the obvious, lifting a smartphone and tapping any app’s icon represents a choice for the device owner – a choice between using the app, and doing literally anything else. For successful apps, use becomes habitual. More than that – for successful apps, it must become habitual. One of the best insights I’ve seen on this topic […]

User experience, not user control

May 15, 2013

Amongst the bizarre interpretations I’ve seen applied to User Experience is the notion that UX is a coercive or manipulative pursuit. You can just see the eyes of cynical marketeers* light up at the thought that some form of Jedi mind trick might be available to lead consumers trance-like to a destination not of their […]

Defining Empathy

March 19, 2013

As a student of the giants of our industry, I’m naturally a huge advocate of empathy and write often – on Twitter at least – about its importance to the UX design process. So while it may be an imperative for effective user experience design, how should empathy manifest itself? Last week I caught up […]

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