All posts in category Process

One-eyed kings: the masters of innovation

August 15, 2016

One sure way to spice up any conversation around design or innovation is to note that Apple have never invented any device. While it may be met with some resistance, the fact remains that they didn’t invent the PC, nor the MP3 music player. They are not responsible for the tablet computer, the smartphone or […]

Formula doesn’t mean formulaic

April 23, 2015

One of the occasional criticisms hurled at user experience as a discipline is that it is simply a box–ticking accessibility exercise; that by engaging in solid research and analysis, somehow UX is the boring bitthat has to be done before real design gets a look in. Related to this is another misconception that if a diligent user–centred design […]

The Entropy of Intent

December 3, 2013

With the publication of his article ‘A Mathematical Theory of Information’ in 1948, a visionary mathematician and engineer named Claude Shannon all but established information theory, outlining in his paper the building blocks of digital communications. His work introduced a contextual definition of ‘entropy’, addressing the reliability of data transfer, the conveyance of information from […]

In (further) praise of personas

January 29, 2013

I felt this piece from UX Matters – Are Personas Still Relevant to UX Strategy? – and the string of great comments that follow it warranted a post here, based on personal experience forged in rigidly commercial environments. To my mind, personas introduce a much needed human aspect into what can otherwise be a soulless, […]

UX & The Weight of Expectation

October 18, 2012

I’ve been thinking increasingly about the importance of user expectations in planing an effective user experience. The greatest asset we have in going to meet the challenge of the user’s mental model is simply knowing it exists in the first place. A huge part of user research concerns itself with the needs of the user, […]

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    Designing the Middle is the personal blog of Rick Monro, a UX designer & consultant in Belfast, Northern Ireland

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