One-eyed kings: the masters of innovation

August 15, 2016

One sure way to spice up any conversation around design or innovation is to note that Apple have never invented any device. While it may be met with some resistance, the fact remains that they didn’t invent the PC, nor the MP3 music player. They are not responsible for the tablet computer, the smartphone or […]

Pizza for dessert: why products fail

March 24, 2016

It turns out there is a name for that thing when you walk into a room then can’t remember what you went in for. Somewhat disappointingly it’s called the Doorway Effect. Apparently the very act of crossing a boundary between rooms affects our memory function enough to lose the thread of our intended actions. That […]

More features, lesser product.

January 24, 2016

Before I start let’s be clear: product development is not an easy pursuit. If it was then, as they say, everyone would be doing it. Although at times it can feel like everyone is doing it. The number of apps and online services jostling for our attention is overwhelming. When faced with precisely 100 results […]

Every app is competing with Facebook

October 26, 2015

Very few app producers or start–ups may recognise the fact, but far from offering a unique experience to users, their apps are vying for attention with the giants of digital – Facebook, Instagram, even Candy Crush. Any app that manages to make its way on to a user’s device automatically becomes a direct competitor to […]

A little UX knowledge is a dangerous thing

September 24, 2015

Picture the scene: a meeting room. A board meeting perhaps, or a presentation. Certainly something to do with commercials. Before too long the acronyms begin to fly thick and fast. Those coming out with the acronyms seem confident enough saying them, so everyone else nods along sagely, never daring to stop the flow to ask […]

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    Designing the Middle is the personal blog of Rick Monro, a UX designer & consultant in Belfast, Northern Ireland

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