One-eyed kings: the masters of innovation

August 15, 2016

One sure way to spice up any conversation around design or innovation is to note that Apple have never invented any device. While it may be met with some resistance, the fact remains that they didn’t invent the PC, nor the MP3 music player. They are not responsible for the tablet computer, the smartphone or […]

Every app is competing with Facebook

October 26, 2015

Very few app producers or start–ups may recognise the fact, but far from offering a unique experience to users, their apps are vying for attention with the giants of digital – Facebook, Instagram, even Candy Crush. Any app that manages to make its way on to a user’s device automatically becomes a direct competitor to […]

There’s nothing new about innovation

August 20, 2015

If you are familiar with phrases such as ‘early adopter’, or the bell curve model of adoption then – whether you know it or not – you are also familiar with the work of Everett Rogers. In 1962 (53 years ago at time of writing), Rogers published Diffusion of Innovations which contained not only enduring […]

Designing for Dignity

June 26, 2015

User experience professionals are vocal about the benefits of a user–focused approach, the need to remember that users are people, and the importance of dealing in human–centred design. Rationale tends to link the outcomes of a user-centred methodology with conversions and completions, funnels and fulfilment. It is less common however that we hear of the […]

User Experience is serious business

May 17, 2015

Opinions are like bellybuttons: everybody has one. It’s one of those wonderful little traits that makes us human. There is of course a right time for opinions; a design process addressing the public interface for your organisation or service is not one of them. If the debate around (for instance) a website descends into contributions […]

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    Designing the Middle is the personal blog of Rick Monro, a UX designer & consultant in Belfast, Northern Ireland

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